Nur Hidayah Hassan is a Malaysian entrepreneur and the founder of the Cipela Mansion brand.

Inspired by Audrey Hepburn, who holds a significant place in her life, Hidayah aims to transform

her passion for films and shoes into an international brand. The influence of her family is

profound in Hidayah's life. Idolizing her father in business, Hidayah was deeply influenced by her

mother's determination, discipline, and passion for life while raising five children. These family

values played a pivotal role in the establishment and development of Cipela Mansion.

Fueled by an entrepreneurial spirit, embarked on the journey to create an international brand.

Throughout this process, she conducted detailed research, explored the Balkans, and kept

abreast of developments in London. Among the cities she visited since the age of 11, Istanbul

captured her attention the most. This admiration has shaped Hidayah's future goals and vision.

Cipela Mansion embodies Hidayah's passion and familial inspiration, offering comfortable yet

stylish footwear based on the idea of combining comfort and trends, drawing inspiration from

her imagination and dreams in her designs.

Cipela Mansion has taken a significant step towards globalization by entering the Turkish

market. Hidayah has announced that the first store will open in Istanbul within 6 months, with

branches also planned for Bodrum and Cesme. The brand is currently working on collections

including ballet flats, bridal shoes, back-to-school collections, and an Istanbul-inspired line.